Social media has created various business opportunities for many people.
Some content creators are earning more than six figures annually just from their social media platforms.
You can earn from being a content creator, especially if you are a micro-influencer (less than (100,000) followers.
The money you earn can vary depending on your content, the number of followers you have, and your niche.
Content creation business involves income generation activities through online media platforms.
You may opt for YouTube, TikTok, Instagram, Snapchat, Twitter(X), or any other online media platform including blogs.
Here are some ways to earn money as a content creator;
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Sponsorship and Brand Partnership
Brand partnerships have been one of the most common earning strategies for most content creators.
Currently, even micro-influencers are getting brand ambassadorial deals with different companies.
Reach out to several brands to offer sponsorship deals to advertise their products.
Create a portfolio with high-quality content to attract these brands into engaging you for their marketing and promotions.
As a content creator, negotiate the terms and conditions for the benefit of both the brand and your name.
Agree on clear contracts that outline responsibilities and benefits; such as expected output, timelines, terms of payments, any extra services, etc.
Other brands can also reach out to you and ask for the partnerships before you reach out to them.
You can market yourself and offer your value to these brands depending on your rates.
Another way of broadening your market is to sign up with established influencer brand management companies that will groom and expose you to bigger corporates at agreed fees.
Merchandise Sales
Diverting to merchandise sales has generated income for many online influencers.
For instance, Beyoncé’s Ivy Park and Rihanna’s Fenty Beauty have been a major wealth generation for their brands.
As an influencer, identify the demographic platform and what relates most to your audience, then create a quality product that your audience might want to purchase.
Merchandising can also expand your partnership to create collaboration with other brands for your products.
Fashion influencers end up creating their own fashion brands that sell fashion-related products.
Fitness influencers expand to opening their own gyms and creating fitness outfits or nutritional products for their brands.
For instance, Lydia KM, an Instagram influencer and one of the members of TMI Podcast Ke, recently launched affirmation merchandise.
With slightly over 180,000 followers, she sells life coach affirmation mugs, calendars, and notebooks to her followers.
The advancement of these online platforms allows one to create a sales profile within their pages, providing you and your followers with a user-friendly merchandising platform.
Affiliate Marketing
In affiliate marketing, you get paid by a company for any purchase that has been made under your influence.
The affiliate programs allow a personalized link for their products where you can earn from sales channeled through your link.
In the content creation business, you partner with any brands and when people purchase from your influence you get a commission.
For instance, you can advertise products on your page and offer information on where to get them at a discount using a promotion code dedicated to you.
Subscription Models
Publish your content on subscription-based platforms that enhance both your earnings and your views.
Patreon is a popular online platform that allows subscription models.
YouTube also pays the users according to the number of subscribers. The monetization starts from attaining 500-1000 subscribers and also depends on the watch time.
Aside from YouTube paying you for the subscription and the views, Tiktok also enhances the Creators platform.
This involves getting paid for your posts depending on the views and likes.
Advertising Revenue
Displaying adverts on your websites can be a way to generate income.
Advertising networks like Google AdSense and Media.net provide websites and blogs with platforms to upload third-party adverts and earn revenue based on the ad clicks.
Many YouTubers often have the adverts on their pages within the different video stages.
Facebook and Instagram have also enhanced the advertising platforms for their users.
Snapchat enhanced the advertising sharing schemes for the creators in the Snap Starts program.
Content Creator Elsa Majimbo recently revealed that she got her first million-dollar earnings from Snapchat to post her stories before even gaining so much fame.
Freelance Services
As an influencer, being called upon to talk or offer advice to any platform enhances your personal brand.
You may influence other people who were not aware of your pages to check you out which might increase your followers.
You can organize meet and greet events that might be a way to not only promote your brand but also be a source of income.
Often, being a guest on other influencers’ platforms is mutually beneficial to both parties.
Diversify your platforms
Use different platforms to reach the widest possible audience with your content.
For example, you may notify followers of a new blog post in an email newsletter and on your various social media channels.
You can record a YouTube video and then post a clip of the video on other platforms to attract more viewers.
Being a content creator should not only be for entertainment. It can also be educative or informative.
To grow your brand, be consistent in your posting. That way you gain more followers and expand your influence.
Best wishes with your content creation projects.
